I have been sitting here with writer’s block for days.  How do I put “why I started this business” into words?  Then I remembered my motto, “Keep it simple, don’t over complicate.” It applies to nutrition, to writing, to parenting, to everything really.

So, here is my why, and it is simple. . . I like it. I like helping people (INFJ here!) I thrive on it.  I want to help others not only reach their physical goals, but also learn to love themselves in the process.  There is no hating yourself lean here (spoiler alert, that doesn’t work anyways). Now don’t get me wrong, I enjoy the geeky science stuff too.  More than that, however, I enjoy applying the geeky science stuff to the everyday and then teaching that to others.

There is so much information out there, and now with the world at our finger tips, it is easier than ever to get overwhelmed and confused.  Most of the time what works for one person (your BFF, blogger on your newsfeed, or guru on the morning talk show) may not work for you.  We are all different with different needs and different genetics. I want to help people navigate through the over supply of information and work with them to find out what work for them.

Most diets and lose weight quick schemes fail.  They fail because not only are they unsustainable for a long period of time, but also because they are addressing only one piece of the puzzle.  By learning new healthy eating habits, one at a time. You will learn how to choose the healthiest option and not hate it.  This is a lifestyle, not a diet.

I have taken my knowledge and applied it to how you can eat to reach your goals. This can be done without removing entire food groups from your diet. You still get to eat the foods you love (just in moderation).   Your goals are achievable without crash diets, tons of supplements, or working out till you puke. And, for the record, I do not believe in bad foods.

By learning some healthy habits and the proper mindset you can not only achieve your goals but maintain them. And I want to help you do that!

So, that is my why.  What is yours?